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After Strangelove founder & CEO Elizabeth Gaynes moved from Rome to New York, a Bornean friend of hers asked her to help her with business development and marketing for sustainable farming. Her family owned agarwood tree plantations in Borneo that were producing sustainable oud. Already intrigued, Elizabeth began learning more about this cherished ingredient, the history behind it, and the fact that it was a rumored aphrodisiac.
By the time the partnership came to an end, she had decided she wanted to start a perfume house purely dedicated to quality and sustainability, specifically using oud and other rare and unusual ingredients.
She then launched strangelove in 2014 at Harrods’ Salon de Parfums with one pure perfume oil she called deadofnight. Customers quickly realized they were different, and discovered them largely, by word-of-mouth. All five scents combine two types of sustainable oud with other exciting ingredients like ambergris, orris butter, red champaca, gardenia enfleurage, jonquil nectar, sandalwood, and Peruvian balsam.
Along with Christophe Laudamiel, their rockstar master perfumer, and Helena Christensen, their fantastic creative director, Elizabeth enjoys pushing the limits of perfume wearers towards something more daring.
To be worn properly, their perfumes require confidence, independence, and a desire to feel empowered and sexy.